Jay Samit once said, “Problems are just business opportunities waiting for the right entrepreneur to unlock its value” How true! Most well known brands made it big by providing solutions to everyday problems. However, many issues peculiar to the African market remain unsolved. Whether beauty, fashion or lifestyle, the brands below are making major changes in the African market by providing solutions to problems directly affecting us. Who knows? Maybe they’ve got the solution you’ve been searching for.
Don’t you just hate having to line a gorgeous sheer brown top with black or white camisole just because nude lingeries for darker skin tones are pretty non-existent? This is exactly why founder Ade Hassan quit her job as a management consult and founded the Nubian Skin line in 2014. The brand provides affordable nude bras and hosiery suitable for different dynamics of dark skin. Chocolate, caramel, toffee, coffee, cinnamon skin tones are well represented by the brand. The line is stocked on their site Nubianskin.com as well as Nordstrom and Asos.
You people should please wipe of all that raved-about-high-end liquid lipsticks that look washed out on dark skin tones and grab yourselves colourful lippies from MDM Flow. At just 24 years, founder Florence Adepoju founded MDM Flow because she was disappointed with the lack of unique and eccentric lip shades for dark skin girls. If you are a 90’s girl and love bright bold lippies then this is right up your street. Her brand is stocked in Topshop, Beautybay and their website mdmflow.com
Heat Free Hair
I want to try out this brand so bad! So this brand was founded by Ngozi Opara, to combat the challenge of protective styling while transitioning from relaxed to natural hair. Also, she wanted to provide a wide range of 100% virgin hair products that blend easily with natural hair. There is a weave for every type of natural hair texture and color. Shop the product on their website Heatfreehair.com
This brand has been there so long it is used not just by Africans but people all over the world. Started by Sofi Tucker in 1912, the 19-year-old mother of four sold Shea Butter, African black soap and homemade hair and skin preparations all over the countryside. Now the company boasts a wide range of products suitable for both Africans and Non-African’s. Their products can literally be found in many retail stores as well as their site sheamoisture.com
She Leads Africa
This brand does not specifically deal with Fashion or Beauty or Lifestyle but it’s a brand that unites all these areas in such a unique and inspiring way. Founded by Afua Osei and Yasmin Belo-Osagie in 2014, She Leads Africa is a community that helps young African women achieve their professional dreams. The SheHive is a major event provided by the platform over 3-5 days where they provide over 20 sessions of training and mentorship, expert led classes and resources covering topics young professional women need to know in other to succeed. So far it has been held in Lagos, Abuja, Accra, Nairobi, Johannesburg, London and New York.